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Integrations · AI and automation

Webhook: the bridge to any tool

Receive contacts from a custom CRM and send events wherever you want, with a secret and a delivery history.

In short

CJM webhooks connect tracking to any tool. Inbound, a custom CRM sends CJM contacts and stages with mappable fields. Outbound, CJM sends an event to an address you choose, with a secret to verify it and a history of deliveries.

What do CJM webhooks do?

They pass data between CJM and the rest of your software, in two directions.

  • Inbound: a custom CRM sends CJM contacts and stage changes, with fields you map. CJM links them to the visit and can send conversions back to ads.
  • Outbound: CJM sends an event to an address you specify, based on a trigger you choose.

How do I set it up?

  1. Enter your site and create the project.
  2. For inbound, copy the CJM webhook address into your CRM and map the fields.
  3. For outbound, enter the destination address and the trigger. CJM generates a secret to sign requests.
  4. Check the delivery history to see every send.

Which tools does it work with?

Any tool that can receive or send a webhook. For automations, see Zapier, Make and n8n: they work via webhook, not as official apps. For CRMs with a direct connection, see HubSpot and GoHighLevel, or the CRM integration page.

What does it NOT do?

  • It is not a native app for any automation tool.
  • It does not hide errors: the delivery history shows what happened.
  • It does not replace the consent banner or give legal advice.

Where to go next

Back to AI and automation or to all integrations. The pricing page lists the Start, Pro and Agency plans.

Want to know what is missing from your tracking? Try the free audit.

Questions about webhooks

Do I need a developer to use webhooks?

To receive or send webhooks you need to be able to enter an address and map fields, often with an automation tool. The no-developer pixel on your site only applies with Google Tag Manager installed: without GTM, with undetected consent or with unusual forms, you need a code change.

How do I verify the webhook comes from CJM?

Every outbound webhook has a secret you can use to verify the request's signature.

Can I see whether a delivery succeeded?

Yes, CJM keeps the delivery history of outbound webhooks.

What happens to personal data?

Only the fields you choose to send are passed. This is not legal advice: the legal basis for processing and the privacy notice remain with you.

Enter your site. CJM takes care of tracking.

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