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Integrations · Ad channels

Google Ads: real conversions go back to the campaign

CJM sends Google Ads what closes in your CRM, with Google Enhanced Conversions. No developers needed, with GTM installed.

In short

The CJM Google Ads integration sends Google the conversions that close in your CRM, using the click ID or hashed email and phone, with Google Enhanced Conversions. Site events also go out from the server. It syncs campaigns and costs. Beyond the click ID's validity window, sending is skipped.

What does the Google Ads integration do?

It sends Google Ads the conversions that happen after the contact, for example an opportunity or a sale closed in your CRM. It uses Google Enhanced Conversions: each conversion carries the click ID (gclid, wbraid or gbraid) or hashed email and phone. These are offline conversions with their value.

How do I connect it?

  1. Enter your site and connect the project's Google Ads account.
  2. With Google Tag Manager installed, publish the CJX™ Pixel in one click: the pixel saves the click IDs.
  3. Connect a CRM, such as HubSpot or GoHighLevel.
  4. When the deal moves forward, CJM sends the conversion to Google Ads.

What else does it sync?

  • Campaigns, ad groups and ads.
  • Costs, next to results.
  • Site events sent from the server, with a shared event ID.

What does it NOT do?

  • Beyond the click ID's validity window, sending is skipped: a click ID cannot be recovered.
  • It does not replace the consent banner or give legal advice.
  • Google permissions for external users, for example an agency's client, are coming soon: they are not live today.

Where to go next

Back to ad channels or to all integrations. For Meta, there is the Meta Ads integration. The pricing page lists the Start, Pro and Agency plans.

Want to know what is missing from your tracking? Try the free audit.

Questions about Google Ads

Do I need a developer to connect Google Ads?

Not with Google Tag Manager installed: the pixel goes into the container in one click. Without GTM, with undetected consent or with unusual forms, you need a code change.

What happens if the click ID is too old?

Beyond the click ID's validity window, sending is skipped. If email or phone are available, sending can use the hashed data.

What does CJM send to Google?

A conversion with the click ID (gclid, wbraid or gbraid) or with hashed email and phone, along with the value and an identifier to avoid duplicates.

Is consent required?

Yes, sending follows the consent signals from your banner. This is not legal advice: compliance remains with your banner and your privacy notice.

Enter your site. CJM takes care of tracking.

From first click to signed contract.

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