Platform · Act
Offline conversion tracking: from the CRM to the ads
Every qualified lead, quote or closed customer in the CRM goes back to Meta and Google. From first click to signed contract.
In short
CJM offline conversions send Meta and Google Ads what happens after the contact. Every qualified lead, quote or closed customer in the CRM goes back to the platforms as a conversion, with value and no duplicates. So Meta and Google receive the commercial outcome, not just the submitted form.
What are offline conversions in CJM?
They are the stages you close in the CRM and the browser does not see: qualified lead, quote, closed customer. CJM reads them from the CRM and sends them to Meta and Google Ads, with the value. It is the main strength of Act.
How do they reach the ads?
- To Meta with the Meta Conversions API.
- To Google Ads with Google Enhanced Conversions.
- From the CRM through the CRM integration: HubSpot, GoHighLevel or a custom CRM via webhook.
Why does it matter?
Because an ad platform sees the submitted form, not the signed contract. With offline conversions it also receives the commercial outcome. The Play Italy case shows how a real customer works.
What does it not do?
GA4 does not receive offline conversions, only server-side tracking.
How does it connect to the rest?
Leads come from Unify and are rated by the CJX™ Score. See the plans and try the free audit.
Questions about offline conversions
What is an offline conversion?
It is an outcome that happens outside the site, such as a qualified lead, a quote or a signed contract. CJM reads it from the CRM and sends it to Meta and Google Ads.
Do I need a developer?
The CRM connection is set up from the integration. For site tracking, not if Google Tag Manager is installed. Without GTM, with undetected consent or with unusual forms, a code change is needed.
Do offline conversions reach GA4 too?
No. GA4 only receives server-side tracking. Offline conversions go to Meta and Google Ads.
How do you avoid duplicates?
Every event carries an event ID, which the platforms use to recognize the event and count it only once.
What about contact consent?
Meta requires consent for user data and personalization: without it, CJM does not send the event. Consent follows your site's banner.
Enter your site. CJM takes care of tracking.
From first click to signed contract.