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Integrations · CRM and sales

HubSpot: from contact to contract, and back to ads

CJM reads contact stages in HubSpot, writes score and label to the CRM and sends what closes back to Meta and Google Ads.

In short

The CJM HubSpot integration connects your CRM to tracking. CJM receives contacts and deal stages through webhooks, writes the lead's score and label into the CRM and sends what closes back to Meta and Google Ads. The contact mapping is configurable.

What does the HubSpot integration do?

It connects HubSpot to tracking. CJM receives contacts and stage changes through webhooks, links them to the visit and the source campaign, and sends back to Meta and Google Ads the stages that matter: SQL, Opportunity, Won, MQL. Inside HubSpot it writes the lead's score and label calculated by CJX™ Score.

How do I connect it?

  1. Enter your site and connect HubSpot to the project.
  2. Set up the mapping for contacts and stages.
  3. The CJX™ Pixel links the visit to the contact when they fill in a form.
  4. When the contact moves forward, CJM sends the conversion to ads. Details on the CRM integration page.

What does it NOT do?

  • It does not replace HubSpot: CJM is not a CRM.
  • It sends nothing to ads without the visitor's consent.
  • It does not give legal advice: compliance remains with your banner and your privacy notice.
  • It does not promise a score or a result on campaigns.

Where to go next

Back to CRM and sales or to all integrations. For the other available CRM, see GoHighLevel; for sending to ads, Meta Ads and Google Ads. The pricing page lists the Start, Pro and Agency plans.

Want to know what is missing from your tracking? Try the free audit.

Questions about HubSpot

Do I need a developer to connect HubSpot?

Not for the CRM connection. For the pixel on your site, the no-developer setup only applies with Google Tag Manager installed: without GTM, with undetected consent or with unusual forms, you need a code change.

What does CJM write inside HubSpot?

The lead's score and label, calculated by CJX™ Score and written to the contact.

Which contact data goes into tracking?

The data you map: CJM receives contacts from HubSpot via webhook and links them to the visit. Sending conversions to ads requires the visitor's consent.

Does it work with offline conversions?

Yes. When a contact changes stage, CJM can send the conversion to Meta and Google Ads, with its value and without duplicates.

Enter your site. CJM takes care of tracking.

From first click to signed contract.

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