Customers
Customer stories: one case, with the numbers and their source
Play Italy, twelve months versus twelve, Meta + Google.
In short
CJM's first case study is Play Italy, published with the client's consent. It compares twelve months against twelve on Meta and Google: ROAS, cost per quote and lead-to-quote rate, with the data source and method. It is one case, not a promise: the numbers apply to Play Italy.
Cases
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Play Italy
ROAS from ×5.5 to ×6.6, cost per quote −15%.
One case, for now. We publish it with its source and its period: readers must be able to see where the numbers come from.
Questions about the cases
How are the results measured?
Year over year, with the same seasonality and no control group. Spend from Meta Ads and Google Ads via API, leads, quotes and sales from GoHighLevel.
Do these results apply to me?
We do not promise that. They are the results of one case, with its own data and its own period.
Was the budget constant?
No, over the period the budget grew by almost half. That is why the comparison is on the value for every €10,000 of ads.
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